I have to confess something to you. I use a series of marketing tricks on you, my loyal followers, in order to sell more of my course. I occasionally run sales. I announce the sales ahead of time in order to generate anticipation. I post a lot of related free content up until the sale to generate interest. I keep them short to create a sense of scarcity. I share reviews from happy customers to demonstrate social value. And I know that most people procrastinate and buy the last day so I push the hardest the last day of the sale. Then I shut up about the course (well except for this) for months until the next sale to not exhaust you and feel like you’re getting sold to all the time.

(For what it’s worth, I run my sales for the best of reasons. I believe the course genuinely helps change people’s lives, it funds all the free content, it allows me to turn down corporate sponsorships, we donate 25% of profits to charity, it pays Vivi & Shane, etc.)

Today is Amazon’s “prime day”. And guess what, Amazon isn’t doing it out of an act of charity. They’re doing it to sell more stuff! And whether it’s my course or a sale on Amazon, remember that NOT BUYING IT is always an option! It’s the 100% off sale that’s always available.

If you really want to scratch that buying itch, go buy a share of VT. That’s the Vanguard Total World Stock ETF. It’s currently about $116. When you buy a share of VT, you’re buying a share of virtually every publicly traded company on planet earth. As all THOSE companies run sales and profit from their goods and services, the return is pumped back into the value of VT in the form of dividends and share price growth!

Spending money on assets (like index funds), not liabilities (like Amazon stuff) is how you get rich.

As always, reminding you to build wealth by following the two PFC rules: 1.) Live below your means and 2.) Invest early and often.

-Jeremy