Taylor Swift’s concert generated more revenue for businesses in Arizona than the 2023 Super Bowl did, and both took place at the same stadium. The Eras tour effectively was the equivalent of 50 Super Bowls happening all over the US, except BIGGER. 

And it wasn’t just Arizona. Chicago saw a record number of hotel rooms booked when she performed there. Minneapolis hotel revenue more than doubled during the weekend she performed there. And, Seattle hotels saw the highest revenue on record the night of her concert. This list goes on and on. The wildest part is that her tour isn’t even halfway done.

To list Taylor Swift’s accomplishments in a small box of an Instagram post does not do her justice. She has made a huge impact on our economy but what she is doing is so much more important than money. She is showing every person with a dream what is possible. She serves as a role model to inspire others that their dreams can come true regardless of age, gender, or any other walls they have to break through.

As always, reminding you to build wealth by following the two PFC rules: 1.) Live below your means and 2.) Invest early and often.‎

-Vivi & Shane